With over 10 years' experience as a digital communicator, I understand the digital world and how people consume content and can tailor the experience accordingly, successfully managing the redevelopment of many websites to improve usability and engagement. I'm a creative, talented and flexible writer, able to produce engaging content for any audience. From technical pieces, feature articles, web copy, SEO, email marketing, blogging or social media, I am able to delve into a subject and tease out the nuances relevant to any audience.

WORK EXPERIENCE

2012 - Present - ANZIIF - Digital Content and Communications Manager

Chief writer and producer of content for the Institute's Members' Centre, the community education and awareness site, Know Risk and highly acclaimed industry publication The Journal.

  • Developing the strategic direction for content across the organisation for the Members' Centre, Know Risk, Careers in Insurance websites and The Journal.
  • Writing and producing content for the Member's Centre, featuring topics on insurance, risk management, business management, technology, communication and management issues.
  • Writing and producing content for Know Risk, featuring topics ranging from financial literacy, insurance awareness, practical risk management, health management and blog posts.
  • Writing and producing content for Careers in Insurance, featuring topics ranging from financial literacy, insurance awareness, practical risk management, health management and blog posts.
  • Managed the redevelopment of the Institute's website, improving usability and content direction, doubling traffic to the Members' Centre.
  • Content is syndicated across a range of business websites and programs including Actuaries Digital, Public Accountant, Real Estate Business and the Wealth Academy.
  • Managed the redevelopment of the Institute’s website, improving usability and content direction, increasing traffic to the Members’ Centre by 58% and session times by 60%.
  • Developed electronic newsletter strategy and schedule, averaging open rates of 43% and click through rates 21.2%.
  • Manage the production of multimedia content for the Members' Centre, Careers in Insurance and Know Risk websites, including writing scripting and overseeing final video production.
  • Developed the strategic direction for ANZIIF's online community hub for insurance professionals, and manage the ongoing community across existing social media channels including Facebook, Twitter and LinkedIn.

2010 - 2012 - Department of Primary Industries - Online Communications Manager

Managed a team of writers and editors in the redevelopment of the DPI website, incorporating content from a number of smaller, external sites and machinery of government changes, as well as the redevelopment of the DPI intranet site. Managed the development of a community hub for dairy farmers and provided strategic advice to DPI Ministers and Executives on content direction, including the use of social media channels.

2009 - 2010 - Department of Planning and Community Development - Intranet Manager

Developed the strategic content direction of the DPCD intranet site including successfully managing its redesign and redevelopment. Wrote and produced content for the site on a daily basis.

2008 - 2009 - Skills Victoria - Internet Manager

Developed the strategic direction for the Skills Victoria website, including the site's redevelopment and consolidation of a dozen smaller satellite sites. Managed and wrote content for the Skills Victoria website.

2007 - 2008 - Department of Justice - Online Communications Adviser

Managed the content development and direction for the department's 40 plus websites and intranet and also managed the redesign and redeveloped the Court Victoria website.

EDUCATION

2004 - 2007- Bachelor of Arts - Journalism (Monash University)

2003 - Honours in Literature (Victoria University)

1998 - 2000 - Bachelor of Arts - Professional Writing (Victoria University)